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	<title>FACE OF ADVERSITY - My Posture &#187; 营销</title>
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		<title>广告投放效果之名词解释</title>
		<link>http://www.lidecheng.com/blog/cpa-cps-cpm-cpp-cpc-roi/</link>
		<comments>http://www.lidecheng.com/blog/cpa-cps-cpm-cpp-cpc-roi/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:30:12 +0000</pubDate>
		<dc:creator>lidecheng</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[电子商务]]></category>
		<category><![CDATA[营销]]></category>

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		<description><![CDATA[CPA 每行动成本 Cost Per Action
CPS 以实际销售产品数量来换算广告刊登金额 Cot Per Sales
CPM 每千人印象成本 cost-per-thousand impressions
CPP 每购买成本 Cost Per Purchase
<span class="readmore"><a href="http://www.lidecheng.com/blog/cpa-cps-cpm-cpp-cpc-roi/" title="广告投放效果之名词解释">Read the full story &#187;</a></span>]]></description>
			<content:encoded><![CDATA[<p><strong>CPA</strong> 每行动成本 Cost Per Action</p>
<p><strong>CPS </strong>以实际销售产品数量来换算广告刊登金额 Cot Per Sales</p>
<p><strong>CPM</strong> 每千人印象成本 cost-per-thousand impressions</p>
<p><strong>CPP </strong>每购买成本 Cost Per Purchase</p>
<p><strong>CPC </strong>每次点击成本 Cost Per Click</p>
<p><strong>ROI </strong>投资回报率 ROI Return On Investment</p>
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